08 / El Titi de Argüelles

Disney · Encanto

Art direction

To announce Encanto’s arrival on Disney+, we gave a phrase Madrid already knew a new life: “Oh, colourful Christmas”.

The billboard answered the “Oh, white Christmas” Narcos campaign from 2016. This time, Mirabel and the world of Encanto showed another side of Colombia: its colour, diversity and magic. A large-scale response close to the original campaign’s location.

According to the project’s campaign summary, the billboard generated 130,000 daily impressions, over 8 million potential organic reach and 2,700 social media interactions.