Creative agency · Madrid / Galicia / Navarre
El Titi is
behind it.
We make ads, content and stuff worth sending with a “look at this.”
↓01 / Work
What we do.
We’ve brought together nine of our best projects from the past few years. We hope to update this section very soon with our first projects as El Titi.
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RTVE · FestView project 
Correos · Equality StampsView project
Massada · Beauty DaysView project-
TimeOut · Federación Española de BaloncestoView project 
LOS40 Music AwardsView project-
Cardboard FeminismView project 
Huawei · TinderView project
Disney · EncantoView project-
Disney · Vaiana 2View project
See more workSee less work
02 / Who we are
↓We met
making ads.
Astray, Troyas and Nieto. The first two sound like they belong in a TV series. The third is the one saying “go on, one more” after the lights have come on.
We met working at the same agency and became close friends. These days we do creative, art direction and 2D and 3D animation. We also say “great idea” in three very different tones. We’ve learned to tell them apart.
Behind El Titi is a network of collaborators across Spain. People who are brilliant at what they do and a joy to work with. We bring together the right team for each job, from a single social post to a full campaign.
Javier Astray
I’m a creative by calling. At ten, I made my first ad for a school assignment. By secondary school, I already knew I wanted to study advertising. The school projects got a little out of hand.
I see creativity as a way of looking at life. You either are creative or you aren’t. It can’t be something you put on for work: it has to show in what you do, how you do it, what you say and even the gifts you give. That’s how I see it, anyway. Though I do have a little astigmatism.
I’m Galician, but my career began in Madrid, at Havas. I joined as an intern and stayed another fourteen years. Fourteen, yes. By then I knew which printer actually worked. That’s also where I met titimotion Bruno and titi María.
I’ve worked for brands including Disney, LOS40, Correos, El País, Movistar, SER, Nike, Mahou, Puleva, Marvel, Star Wars, Nivea, Lancôme, Cadena Dial, Peugeot, Nutella, Endesa, Toshiba and Solán de Cabras.
I think up ideas. I design, too. And I write. Like a true Titi, always chasing creativity.
María Troyas
I’m restless by nature. Say “we have a plan” and I’m already grabbing my bag. Sometimes I ask what the plan is once we’re on our way. That’s how many of my favourite adventures start.
I started in Madrid at Sra. Rushmore and Grey before joining Havas Creative. I spent four years there, sharing a desk, late nights and the odd “this was due yesterday” crisis with Javier and Bruno. We left with experience and a WhatsApp group that’s hard to mute.
Next came realme, where I helped grow the brand in Spain by leading its visual and creative strategy. Online, offline, launches, shoots, events and activations. If something needed shaping, I was there. Probably with several tabs open.
In 2022 I moved back to Navarre to lead marketing for Massada The Natural Therapy, our family brand, alongside freelance projects. Coming home can mean starting something new. In my case, several things at once.
Along the way I’ve worked with brands including Mahou, Iberostar, Huawei, Volvo, MINI, Hyundai, Domino’s Pizza, Vodafone, Nothing, Liberty, El Corte Inglés and Movistar+. There were also Versus C de C and Drac Novell awards. Two pick-me-ups that went down much better than late-night coffee.
At El Titi, I bring visual order to these two’s creative chaos. Though if an idea calls for a little trouble, I can do that too. With impeccable judgement, naturally.
Bruno Nieto
I’m also Brumotion. Yes, the guy behind the giant banners.
I started out at Televisión de Galicia. Ten years ago I moved into marketing and advertising, working with CH Carolina Herrera and Purificación García. Then came Celta de Vigo, where Gonzo, the Celta Media team and I launched the club’s video channel. That’s where I learned how to get a video out when everyone wanted it yesterday. In football, kickoff waits for no one.
I spent two years at Havas Worldwide making ads for brands including Santander, BBVA, Citroën, Peugeot and Iberostar. I learned almost everything I know about advertising there, and I met María and Javier. The first has paid the bills. The second has given me plenty to talk about.
I went on to found muchobambū with Mateo Fernández, Noel Barberá and Borja Iglesias. Almost five years sharing ideas, projects, pizzas and quite a few “what if we tried this?” moments. A real privilege to do it with them.
El Titi is muchobambū’s first cousin. A different tree, but still the same family. Mateo, Noel and Borja: you have a place here too. And I know we’ll do many of the things still to come together.
Some of those projects reached millions of people, including Mucho Orgullo, with Borja Iglesias.
At El Titi, I get to take an idea and put it in motion. Leaving things still has never been my strong suit.
03 / The name
All day long,
like a Titi.
In Paquita Salas, Noemí Argüelles is talking to Magüi. She turns around to find the woman whose hair she’s been doing just inches from her face. «Oye, por favor, también has de saber cuál es tu sitio. Todo el día como un titi». Roughly: “Oh, please. You’ve got to know your place, too. Hanging around like a little monkey all day.” The Titi part stuck. We’re still figuring out our place.
For now, you’ll find us across Madrid, Galicia and Navarre. And always behind something: an idea worth getting out into the world, the latest thing that made us raise an eyebrow, or someone saying “that can’t be done.” That’s usually when we want to get to work.
Argüelles comes from Noemí. We’re El Titi.
The mug · Brumotion × El Titi
Of course we have a mug.
Every self-respecting agency has a mug. Ours has El Titi on one side and Noemí’s line on the other. Something to hold while you figure out what you’re working on.
Buy the mug
