07 / El Titi de Argüelles
Huawei · Tinder
Creative and art direction
For Valentine’s Day 2021, Huawei went looking for love on Tinder. Working with Havas, the “Juntos y Conectados” campaign made its devices the stars of profile-style ads with plenty of double meanings.
Earbuds for whispering sweet nothings, watches for checking your pulse together and phones with a surprise in your pocket. Natural-looking photography and messages tailored to the app led users to the brand’s offers.
According to the published campaign results, engagement was 73% above the average for campaigns in Spain on the platform, with a 30% click-through rate. There was chemistry after all.
Agency: Havas · Photography: José Salto
