02 / El Titi de Argüelles

Correos · Equality Stamps

A stamp collection designed to make an inequality visible that should never exist. In 2021, Correos launched Equality Stamps with Havas and Arena Media, in collaboration with SOS Racismo and featuring rapper El Chojin.

The idea brought racial discrimination into postage: the stamps represented different skin tones and carried different prices, with darker stamps costing less. Intended to expose inequality, the execution drew criticism for reproducing the hierarchy it sought to challenge.

A campaign that became a learning experience. Because creativity also means listening, reconsidering and learning. As Adventure Time puts it: “People make mistakes. It’s part of growing up. And you never really stop growing.”